Yue Jiang launches Má + Lin clothing line in Islington

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Posted:
17:02 November 9, 2021



After launching her organic clothing line six months ago, a fashion designer launched the first collection of her new business.

Yue Jiang, based in Islington, created Má + Lin, her Paris-inspired linen brand, determined to make a difference after suffering the “very negative” environmental impact of fashion.

Working in Paris and London for ten years for JW Anderson and Yves Salomon, Yue says she is struck by the waste that occurs throughout the production process.

“We bought raw materials for each collection and we always overbought the fabrics,” she said.

“They were never used because the following season the fashion changed.”


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Ultimately, these stocks were destroyed. “It’s heartbreaking,” she added.


The brand is aimed at an independent woman, with an elegant and minimalist style.
– Credit: Yue Jiang

“I was never a person who wanted to start a business,” she said. But the urgency of the situation led her to create her “ideal, sustainable and eco-responsible wardrobe”.

Having studied at ESMOD Paris, a prestigious fashion school, Yue is inspired by the codes of French fashion.

Her professional experiences have reinforced her taste for culture: “French is in the detail,” she says, “for example, it is the wooden buttons on the back or the Peter Pan collar.

From her studies in Shanghai, she kept her expertise in textiles. “Má” and “lin” are Chinese and French words for laundry. “Malin” in French means intelligent, intelligent.

The first collection is made from 100% organic Belgian linen. “[It’s] the most durable fabric because it is very resistant. You can wear it for years, ”Yue said.

She said: “It’s a temperature-regulated fabric. As most people think that linen is made for summer, it adapts to the temperature and therefore can be worn in winter. And flax is biodegradable, so at the end of its cycle, it doesn’t end up in a landfill.

Má + Lin hopes to reach customers who are concerned about the environment and aware of the excesses of fast fashion.

“I see the Má + Lin woman as an independent woman, with an elegant and minimal style,” said Yue.

Autumn set the tone for a first collection of beige, ocher and green tops to be found on https://www.ma-lin.uk.

The pop-up Islington showroom can be viewed by appointment by sending an email to hello@ma-lin.uk


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