Young entrepreneur runs global esports clothing brand Raven GG from Swindon base

A clothing brand that is a big name in the esports world is run by a 27-year-old man in Swindon.

Raven GG’s Sam Wells moved into the Delta Park offices three years ago and has spent the pandemic growing his team and contact book while refining the look and feel of jerseys that can be made in an environmentally friendly way. .

He founded the start-up aged 19 in Bristol after competing in Call of Duty competitions and meeting others with the same business attitude who together formed a design agency before also expanding into clothing manufacturing .

In 2014, the top prizes in online video game tournaments were just headsets or controllers, but now thousands of people compete internationally in large arenas for five-figure cash payouts. as millions of people watch every round on live streams or TV shows.

This huge international audience has likely seen Raven’s logo appear on apparel worn by teams like Dark Zero, Soniqs and Oxygen during monthly and annual games on Call of Duty, Rocket League, League of Legends and Rainbow Six: Siege, this who has helped the brand’s reputation grow – but few people know he’s based here.

Sam said: “We’ve had a lot of investors from the US and had a turnover of over £600,000 this year which has helped us to grow significantly and bring change to our office. We did a pop-up store in London which went really well. , there was a meeting with some great streamers, we would love to do more customer engagement events like this.

“I’m quite academic and enterprising. I always wanted to start a business and played games as a hobby, so I mixed the two. It’s a niche market with huge opportunities.

“I worked in my mum and dad’s home originally and then took on my first employee in 2017. We have hosted events in the UK and Europe – and soon in America – but we want to serve customers at all levels.”

Along with big tournaments, Sam and his colleagues want to focus on smaller-scale, grassroots esports. They work with video game retailer Game, which allows kids and adults of all ages to compete in “Belong” tournaments across the country before bringing the best together for an Arena Clash final.

Raven has partnered with National Student Esports to supply shirts to players at up to 100 universities across the UK – and hope to work with New College in the near future.

An online platform on its raven.gg site allows amateur teams and players to design their own custom clothing.

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