Watches made by Bolton will now be on sale in Australia
A BOLTON-based watch company will expand its reach to Australia, with British-designed watches now on sale in Oceania for the first time.
Brand agency Keda will place Duckworth Prestex watches in a number of outlets in Melbourne, the capital of the state of Victoria, which was once known as the richest city in the world after the gold rush. .
Although those days are long gone, interest in fine jewelery and quality timepieces remains, making Melbourne an ideal location for Duckworth Prestex to establish a global presence in the region.
Keda will service all watches currently available in the Duckworth Prestex family, which range from chronographs to automatics, on a variety of straps which also include rubber and Milanese steel mesh.
As a result, the watchmaking traditions of Duckworth Prestex born in the town of Bolton almost 100 years ago will arrive on a whole new continent as the British brand takes an ambitious step further.
However, global horizons are not new to Duckworth Prestex, with watches also stocked in Europe’s largest and most prestigious watch retailer – the Watches of Switzerland flagship store in London.
Duckworth Prestex founder Neil Duckworth, whose grandfather launched the Prestex brand in the 1920s, said: “The appeal of our watches, with their distinctively British quality and style, is universal, so I am sure they will be a great success in Australia: a country with which we have always maintained very close ties with the land and the inhabitants. »
Neil’s father, Gordon Duckworth, took over the business in 1948 and expanded the business by opening stores in the north and selling well-known Swiss watch brands including Omega and Rolex. This expansion led to the discontinuation of the Prestex range.
Neil relaunched the business last year with new watches designed by Prestex, to bring the business back to Bolton.
Previously, watchmakers had stopped rolling out their own branded designs, but focused on brands like TAG Heuer, which Neil was the first to bring to the UK in the 1980s.
Duckworth Prestex watches were born from the vision of Neil, who worked at the top of the Swiss watch industry for many years, but always harbored an ambition to resurrect his family’s long-standing watch business, which has mothballed in the 1960s.
In 2021, the brand was revived and has just launched its second collection of watches, based on an original Prestex design from the 1920s.