The Watches of Switzerland group opens a new TAG Heuer boutique in Solihull

This boutique follows the six TAG Heuer boutiques that the brands have collaborated to bring to market in 2021.
// The Watches of Switzerland Group partners with TAG Heuer to open a new boutique in Solihull
// The contemporary Touchwood Mall boutique has an interior that reflects TAG Heuer’s automotive heritage

The Watches of Switzerland group, the British leader in luxury watches and jewelry, has joined forces with TAG Heuer to open a new boutique in Solihull.

The contemporary boutique located in the Touchwood Mall, has an interior that reflects TAG Heuer’s automotive heritage with gray tones and sleek mirrors.

This boutique follows the six TAG Heuer boutiques that the brands have collaborated to bring to market in 2021


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The entire TAG Heuer collection is on display, including their latest Aquaracer Professional 200 collection. The new collection is made up of 11 pieces, with either a 40mm or 30mm case, and an automatic or quartz movement. The watches in the new collection maintain the authenticity of the classic while bringing a new level of luxury and innovation.

“We are delighted to continue our retail expansion plan in 2022 with the opening of a TAG Heuer Boutique with long-standing partner Watches of Switzerland Group in Touchwood Shopping Centre, Solihull” , said Rob Diver, Managing Director of TAG Heuer UK and Ireland.

“The opening coincides with the launch of our latest collection; Aquaracer Professional 200, a bold and elegant all-terrain luxury tool watch that continues the rich heritage of TAG Heuer’s high-level sports line. The team will welcome new customers to the boutique and offer the full TAG Heuer experience by sharing their expertise in finding the perfect watch,” said Rob Diver, Managing Director of TAG Heuer UK and Ireland.

Craig Bolton, Executive Director of the Watches of Switzerland Group, said: “The Watches of Switzerland Group has consolidated its role as a leader in the luxury retail market as well as that of an expert in the single-brand model. We are delighted to invite our customers to the stunning new boutique in Solihull and to continue our partnership with TAG Heuer.

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