The best watches to invest in this Christmas and love forever


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An exquisitely crafted timepiece is more than a pretty wrist adornment. The best watches are like sartorial art – perfected over decades (sometimes centuries) and, in these days of buying better and less, they represent a brilliant investment piece that can be worn day in and day out. , then passed on to the next generation.

Despite many markets still struggling to recover from the effects of the global pandemic, it appears that our appreciation of fine watchmaking shows no signs of slowing down. Indeed, 2021 has seen a huge increase in demand for the category – as seen earlier this month, when Patek Phillippe announced their collaboration with Tiffany & Co on a limited edition version of their Nautilus watch. 5711, soon to be discontinued, with a Tiffany blue dial. The very first of 170 pieces to be released (one for each year the two companies have worked together in the past) was sold to the Phillips auction house for around £ 4.9million, more than 120 times its retail value, with profits going to Nature Protection.

And it’s not just the men (like Jay-Z, who was seen in one of the Tiffany Blue Nautilus models days after the auction but denied being the buyer) who are behind this. growing demand. Luxury e-merchant Threadstyling reported that searches for watches on its site have increased 350% year-over-year, with the effect largely due to its young female clientele. Bespoke pieces, detailed dials and ‘mood-boosting’ colors are all proving to be popular, as are diamond-encrusted watches, as we seek ever more interesting ways to treat ourselves and express our personalities – a trend that started during containment and has continued. since.

There has also been a distinct ‘relaxed’ in the way women wear these bold new watches. Call it a byproduct of a New World WFH that has seen us all downgrade our office wardrobes for more comfortable clothes, or a bold post-pandemic attitude of embracing life and not not saving things “for the better” (or maybe both), but we are now also accustomed to seeing adorned watches wearing sparkling cuffs on social media as we wear our diamond jewelry with t-shirts and denim.

So if you’re looking to give away some Christmas time (sorry) look no further. From the brightest rainbow-inspired dials to new pearl-adorned pieces that will instantly elevate even the most casual outfits, we’ve rounded up the best watch trends to invest in now that will be loved for a lifetime.

Diamond dust

A classic watch design doesn’t have to be simple. Historic homes encrust their heritage designs with brilliants, for pieces that make an elegant statement no matter what you pair them with.

Hard stone dials

Combining one vibrant color trend with another for striking detail, watchmakers create dials with slices of 1970s-style ornamental stones such as tiger’s eye, malachite, and turquoise.

Perfectly pearly

The trend of pearl jewelry has now spread along our wrists. Luminous mother-of-pearl and mother-of-pearl timepieces will always remain chic for years to come.

Kaleidoscopic color

Our love of rainbow hues is not going soon. Shiny Crayola bracelets and bezels give these eye-catching watches a taste of fashion.

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