Tata CLiQ Luxury unveils The Watch Society, a phygital society for watches

Tata CLiQ Luxury, India’s leading luxury lifestyle platform, has announced the launch of ‘The Watch Society’, a phygital company aimed at engaging with the luxury and aspiring consumer and forming special interest groups for the luxury watch category.

A first of its kind, community of collectors and enthusiasts, The Watch Society will inform and educate consumers, and enable content, conversations and commerce. The platform offers a wide assortment of Swiss fashion and smartwatches from global luxury brands.

With a highly engaged clientele of watchmaking enthusiasts, the platform is also equipped with sophisticated tools such as assisted selling, a service designed to offer real-time support to customers wishing to buy high-end watches. Along with The Watch Society, the platform will engage and interact with consumers about the wide range of watch collections, the use and care of luxury watches, and develop an appreciation for quality, craftsmanship and craftsmanship. heritage through fascinating stories.

The Watch Society’s benchmark content will include new releases, trends, insightful video content, and more, and will continue to carve out a place for watch collectors and aficionados. James Gurney, the former Telegraph UK watch publisher, will bring his expertise in the field to build the watch company through unique content, curation and assortment. To start, he has created a series of five videos which will be hosted on Tata CLiQ Luxury Social Media canals. These videos feature remarkable pieces, insights and intriguing anecdotes about iconic global watch brands.

Tata CLiQ Luxury, backed by Christie’s, the world leader in art and luxury, will offer distinctive content and unique experiences. Founded in 1766, Christie’s is renowned and trusted for its expert live and online auctions, with a physical presence in 46 countries across the Americas, Europe, the Middle East and Asia-Pacific. Through this exclusive content partnership with The Watch Society, clients will have access to engaging content as well as the opinions and insights of Christie’s global team of experts through discussions and tailored events in line and, in the future, in the field.

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Gitanjali Saxena, Business Head, Global Luxury, Tata CLiQ Luxury, said, “We are delighted to introduce The Watch Society, a one-stop destination for watch enthusiasts to learn about the industry, interact and learn. buy their favorite brands. Tata CLiQ Luxury is the leader in the omnichannel luxury industry in India, and the premium and luxury watch category is at the heart of the platform. With the introduction of this unique phygital company, we will deliver distinctive content and experiences that all watch enthusiasts desire and establish this as a platform for watch collectors, industry experts and executives to unite and celebrate their passion and love for watches.

Sonal Singh, Managing Director of Christie’s India, said: “Christie’s is delighted to support Tata CLiQ Luxury as it continues to push the boundaries of luxury in India. As the world’s leading auction house, we believe that education plays a central role in creating exquisite collections. Working with our highly experienced specialist teams, this association with Tata CLiQ Luxury will highlight a range of important collectibles, their varying price points and the rich history of the items that make them so desirable.

Through engagements such as live sessions, contests and on-site sessions with industry experts and watchmakers, as well as opening up the platform for members to interact with each other , the Watch Society will continue to strengthen the conversation about the art of watchmaking and the wearing of watches in the months to come.

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