Sports and fitness clothing market | Future product development plans

Sports and Fitness Apparel Market Outlook-2028

Individual and team sports and fitness activities are on the increase around the world. The trend towards healthier habits, the emergence of new sports, the adoption of an active lifestyle, the increase in income in developing countries and the popularity of fitness activities among women are factors that drive the sports and fitness clothing market. The growing trend of casual wear in the workplace and the growing demand from teenagers are also helping to fuel the growth of the market. The growing emphasis on product performance and comfort is also a driving force in the industry; this has contributed to the growing demand for premium and high quality sportswear which is also in fashion. In order to design new styles of clothing and expand their product lines, sportswear companies collaborate with fashion designers. This has led to a number of mergers and acquisitions in the market. Reduced friction, lightness, stretch ability, water resistance and temperature regulation are some innovations in fabrics that will influence the market.

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Intense competition from industry leaders, ever-changing fashion trends, and buyers’ price sensitivity are challenges facing players in this market. Ever-changing consumer tastes and preferences, growing labor shortages, rising commodity prices and the unprecedented development of e-commerce are restraining the growth and demand for sports and fitness wear. The growing popularity of adventure travel and the increased participation of women in sports represent opportunities for the global sports and fitness clothing market.

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This market is divided into two segments: sportswear and fitness clothing. Each segment has a different target market. According to global industry analysts, the US sports and fitness clothing market is the largest in the world. The geographic segmentation of the report includes market value and volume for key countries in North America, Europe, Asia-Pacific, and LAMEA. The major players in the global sports and fitness market are Adidas, Nike, Reebok International Ltd., Puma, ASICS Corp., VF Corp., Benetton Group, Hanes Brand, Billabong International Ltd. and Under Armor.

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  • The report provides in-depth analysis of the sports and fitness clothing market that would help stakeholders to better understand the market behavior.
  • Based on the current market scenario and expected market trends, estimates till 2014-2020 are made to present the future prospects of the sports and fitness clothing market.
  • The report provides insights on key drivers, restraints and opportunities with impact analysis
  • An analysis of the key strategies adopted by the major players operating in the market is provided
  • Porter’s five forces model and SWOT analysis would provide insight into current market conditions and important factors and thereby help stakeholders to make strategic decisions.
  • Market segmentation by type and geography would allow a better understanding of the current market scenario


The market is segmented by product type and geography.


  • Sports clothing
  • Fitness clothing


  • North America
  • Europe
  • Asia Pacific


  • Adidas
  • Nike
  • Reebok
  • Puma
  • ASICS Corp.
  • VF Corp.
  • Benetton Group
  • Brand Hanes
  • Billabong International Ltd.
  • Under protection

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