JD Williams unveils new sustainable clothing brand

“We’re really proud of our Anis collection – not only is it our first own-label eco-fashion range, but it really embraces a number of processes that are kinder to the planet.”
// JD Williams launches new line of sustainable clothing, Anise
// The collection was designed to allow shoppers to incorporate more sustainable clothing options into their wardrobes

JD Williams, the digital fashion and homewares retailer, has launched its newest line of own-brand clothing, Anise.

The collection features premium, sustainable fabrics while prioritizing manufacturing initiatives that have less impact on the environment.

The collection, designed in-house, was created to allow JD Williams shoppers to incorporate more sustainable clothing options into their wardrobes, without compromising on design, fabric or quality.


READ MORE: JD Williams reveals women’s priorities, ambitions and insecurities in ‘Womankind’ report


The launch is part of N Brown’s broader sustainability strategy and commitment to ensuring that all of its own brand products are sourced responsibly by 2030.

To date, 30% of the group’s own brand products have sustainable properties and the goal for 2022 is to source 50% of its cotton from more sustainable sources, including Better Cotton, recycled cotton and cotton. organic cotton.

All clothing in the collection has been designed with sustainability in mind and made from sustainable materials including recycled polyester, a material made from used plastic bottles.

The denim in the collection features recycled denim fibers and has been manufactured using approximately 65% ​​less water compared to a standard pair of jeans.

Anis launches on www.jdwilliams.co.uk today in an inclusive range of sizes from 10 to 24, with prices ranging from £24 to £80.

Sarah Welsh, CEO of Retail at N Brown, said: “This collection was created for women with a fresh, modern fashion attitude. Designed for the more casual times in our customers’ lives, it emphasizes the use of premium, durable fabrics, as well as longevity and versatility. The range aims to appeal to more environmentally conscious buyers, without compromising on style and value – something we know our JD Williams customers will love and love.
enjoy. The collection is also an example of how we continue to develop the mix of our own products designed to build our handwriting and uniqueness.

Angela Gaskell, Group Sourcing, Durability, Quality and Fit Director at N Brown, said:
“We’re really proud of our Anis collection – not only is it our first own-label eco-fashion range, but it really embraces a number of processes that are kinder to the planet. We believe online fashion should being sustainable, and developing our own range has enabled us to work directly with trusted suppliers and partners on better processes that ultimately support our wider sustainability strategy.

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