Hailey Bieber is being sued for her Rhode skincare business after a clothing company claims she stole her name
Hailey Bieber is being sued for trademark infringement on her Rhode skincare company by a clothing company of the same name.
Rhode NYC claims Bieber’s company, Rhode, is too close to his trademark name, which it filed, according to legal documents obtained by TMZ on Tuesday.
However, a source close to the 25-year-old model and wife of Justin Bieber claimed Hailey and Rhode NYC both have brands for different types of businesses, meaning the clothing company might not have basis for prosecuting her.
Copycat? Hailey Bieber, 25, was sued for her skincare company Rhode by clothing company Rhode NYC, which claimed she infringed on her trademark, TMZ reported Tuesday; seen in September 2021 in NYC
In court filings, Rhode NYC claims Bieber tried to buy the Rhode brand from her, but brand owners Purna Khatau and Phoebe Vickers refused to sell.
The company also claims that Bieber’s minimalist Rhode logo resembles its design.
The company, which was founded in 2013, theorizes that Bieber’s company has been so successful so far because of its fame and connection to her pop star husband, rather than the quality of its skincare products. .
Hailey, who has over 45 million followers on Instagram, and Justin, who has 243 million followers, have both promoted the products to these masses.
No thanks: In court filings, Rhode NYC says Bieber tried to buy the Rhode brand, but brand owners Purna Khatau and Phoebe Vickers refused to sell
Too close for comfort: The founders also claim that Bieber’s Rhode logo is similar to their minimalist logo
As evidence of the confusion allegedly caused by Bieber’s company name, the owners of Rhode NYC cite customers who accidentally tagged Bieber or his company on social media when they wanted to tag the clothing company.
Rhode NYC asks Bieber’s company to drop Rhode’s name if he wins in court.
Later Tuesday, a source associated with Bieber told TMZ that she owns the Rhode brand for skincare products, while Rhode NYC owns the on-name brand for apparel sales.
They also noted that Rhode was the model’s middle name, and they claimed that this gave her priority over the clothing business, as she was more well known to the public than she is.
Speaking out: Rhode NYC defended itself in a statement posted to Instagram on Tuesday afternoon. He wrote in documents that customers accidentally tagged Hailey’s business when they wanted to tag the clothing salesman.
On Tuesday afternoon, Rhode NYC posted a statement about the lawsuit on his Instagram page in which he stuck to his guns.
The founders began by describing themselves as “two female entrepreneurs who met in college, built the RHODE brand, and devoted years of hard work to our minority joint venture.”
They wrote that they had taken legal action against Bieber, adding, “We didn’t want to take this legal action, but we had to to protect our business,” before taking a more diplomatic approach, congratulating Bieber. .
“We look up to Hailey. She has worked hard and earned the ability to create her own skincare line. We don’t want to sue Hailey; we want to celebrate her. hit.
Different brands: A source linked to Bieber claimed she owned the skincare brand for Rhode, while Rhode NYC owned the name clothing brand
They claimed that Bieber “could choose any brand for his skincare line.”
‘We only have the brand name “RHODE” which we built. That’s why we didn’t sell her our brand when she asked us four years ago, and why we’re now asking her to rebrand her skincare line,” they continued. . “His use of our brand harms our business, our employees, our customers and our partners.
The founders remained defiant in their conclusion.
“We are confident in the outcome of the lawsuit, but hope that Hailey will now understand the harm we are sure she never meant to cause and rebrand her skincare line.”