Ebay Australia launches authenticity guarantee for designer handbags

Online shopping site Ebay has expanded its authenticity guarantee in the Australian market to include new and second-hand luxury handbags, after launching the sneaker program last year.

The service covers 16 designer brands including Louis Vuitton, Gucci and Prada, valued at $350 or more. According to Ebay, qualifying items are authenticated by a blue tick on the listing and once purchased are verified at Ebay’s authentication facility in Sydney – currently at no additional cost to either buyer or seller.

“With a handbag listed every two minutes on ebay.com.au and Louis Vuitton, Gucci and Prada among our top brands bought, luxury handbags have never been more in demand – whether as a investment purchase or [by consumers] looking for a rare vintage find,” said Brooke Eichhorn, Head of Luxury at Ebay Australia.

“The biggest trend we’re seeing is a Y2K resurgence, along with double-digit growth of brands like Fendi, Gucci and Saint Laurent over the past two years.”

As Australians search for more luxury items online, counterfeit handbags have become a hot issue. The Ebay handbag authentication system follows a strict data-driven process, where items are guaranteed in many aspects, including quality, materials, brand logos, hardware and stitching, by the authenticators.

Ebay said the luxury handbags will be shipped with an NFC card, which contains an encrypted digital authentication certificate, and buyers can scan it to verify information. The card cannot be reused or reproduced.

“Buying pre-loved items has become increasingly popular — a trend driven by Gen Z and Millennials embracing sustainability,” Eichhorn added.

“With the majority of luxury handbags sold on Ebay second-hand, it’s a great way to give something another life and save it from landfill. And when you’re ready to resell your handbag , it’s never been easier, just scan your authentication card with your phone and you can re-list the item on Ebay with just a few clicks.

Additionally, Ebay will become an official partner of Afterpay Australian Fashion Week where it will showcase its Authenticity Guarantee program from May 9-14. The market will also offer a 10% discount offer on high-end handbags during Fashion Week.

Comments are closed.