A new space for pre-loved clothes


Based in Redwood City, California, Poshmark is the latest player in India’s burgeoning social commerce space.

After moving beyond North America, with a launch in Australia in February 2021, the company began operations in India in October. Despite the crowded local e-commerce space, the co-founders believe there is still room for new social commerce spaces, especially in the pre-loved category.

In a conversation with Your story, Manish Chandra, Founder and CEO of Poshmark, and Anuradha Balasubramaniam, Head of Poshmark India Marketplace, retrace their journey so far and discuss their hopes for the company’s expansion in India.

“Currently, there is no organized social market where Indians can buy and sell new, beloved and sustainable fashion directly from each other. Poshmark offers its users this attractive and secure platform where buyers and sellers can connect, build businesses and relationships, and thrive as a community, ”said Anuradha. Your story. Read more.

The interview

How can developers create unique Software-as-a-Service (SaaS) products that their customers will love? In the latest episode of Intuit India’s ‘Knowledge Series’, Natarajan Swaminathan, Senior Design Director, Intuit India, and Muthuraj Thangavel, Senior Product Manager, Intuit India, talk about the mantra of the global accounting solutions company for designing impactful SaaS products.

The two take an in-depth look at factors like empathy with remote customers, defining the right problems and testing quickly, and how they can play a role in creating the right SaaS solutions.

Editor’s Pick: The Turn

RateGain, headquartered in Noida, provides hotels with a SaaS platform for revenue management, reputation management and online distribution. Interestingly, it was started in 2004 by entrepreneur Bhanu Chopra as a direct-to-consumer price comparison website, but has evolved into an end-to-end website. cloud platform for enterprises, which has proven to be a turning point for the company. Read more.

Bhanu Chopra, Founder and President, RateGain

Start-up spotlight

Precision farming advice for farmers

Hyderabad-based agritech startup Samhitha Crop Care Clinics has launched a Digital Tree Health Audit System (DTHAS), a method of recording, analyzing and interpreting the health of individual trees in a farm using data, telemetry devices and the Citron app. Read more.

Start-up spotlight

Getting people into fitness

The COVID-19 pandemic has shifted people’s attention to health and fitness. According to a study from the Caledonian University of Glasgow, 30 minutes of daily physical activity helps reduce the risk of cardiovascular disease and diabetes, as well as COVID-19 and the risk of death by 46 to 76%.

Started by Sanmati Pande and Harshit Shetty, Your story Tech50 GrowFitter startup is designed as a rewards platform to encourage physical activity with tangible financial benefits. Read more.

Before leaving, stay inspired with …

Overcome all obstacles in your path and meet all challenges in your stride to come out stronger, with a successful business.

– Purvi Rohit Pugalia, The Rooted Co

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