A New York fashion industry source told fashion headlines yesterday that Michael Kors intentionally emulated the competitor’s model and changed the group’s name, but it is still in the preliminary discussion stage, and it has not been finalized. Michael Kors group was listed on the New York stock exchange in December 15, 2012, with the stock code of KORS..
On Wednesday, Michael Kors group appointed Francesca Leoni as senior vice president and chief brand officer, and Francesca Leoni will join Michael Kors group in February next year to serve as the senior vice president and global brand officer for Michael Kors brand, and report to the chief executive of the group, John D.
After the acquisition of Jimmy Choo, the group name may not meet the needs of development, after all, the positioning of Jimmy Choo is also higher than that of Michael Kors. At present, Michael Kors is not only a group name but also a brand name, which is out of date with the goal of becoming a multi brand group.